Evaluate current communications plan and process. Assess need for sustainment and improvement. Investigate current marketing, design, copy and branding guidelines to stay ahead of the competition.
Create personalized communications plan in line with short-term and long-term goals. Pinpoint and prioritize key components of the brand to establish or maintain authenticity and identity. Establish plan of action.
Implement and execute plan of action. Track progress while adjusting and updating goals along the way. Keep a pulse on what works and what doesn’t. Keep best practices as paramount guide to strategy.